Retail consumerism can be manipulated by mob mentality and advertisements. An example would be Burberry. In the past, the popularity of Burberry decreased when checks were introduced and was deemed to be cheap when everyone could wear it. However, everything changed when the media portrayed them in a positive light. The company also started establishing good customer relations through social media. Unlike Burberry, Jeans became a trend in WW2 after teenagers started to wear them as fashion. previously, Jeans symbolises work and rebellion but overtime, they symbolise peace and their success. In the video, the peacock at the front store symbolises how wealthy the rich are. With many brands, brands must be famous for the right reason as customers place their trust in the products and they must ensure that the products are up to standard. Unlike Nike which is renowned, many Consumers still prefer Adidas due to good reputation.