Another local ‘Hyper-Consumerist’ examples would be the Taiwan milk tea craze. The following milk tea, also known as Chun Cui He, was promoted in the news in 2016. When the drinks first arrived, they have been flying off shelves and even after restocking, they would be sold out immediately. Consumers would even stay up late just to get this bottle of milk tea or coffee despite its steep price. It is probably because the milk tea was in trend at that point of time, that everyone rushed to buy and try them. The consumers are buying them not because they need the milk tea, but they want the milk tea as ‘everyone’ tried them before. It is the mob mentality where if u don’t do the same things as other, u would be left behind. The same reasoning can be used for sales as well. There would be times when the shops put up the sales sign to attract customers. Many consumers will rush to that shop and get as many products as they can. This goes to show that they are buying products that they want and not need.

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In addition, K fashion is getting increasingly popular in Singapore due to the influence of K-pop. This resulted in the demand for k fashion to increase and shops must cater to the consumer’s demands so that they will be able to make a profit.

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When the Milk tea first came to Singapore, I did not understand the hype for it, so I got curious and decided to try a bottle myself. Even after trying it, I was not really impressed as the flavour of the milk tea was not strong enough for me and it was expensive as well. I could have easily got another brand at a cheaper price. The design of the bottle is nice and aesthetically pleasing but I do not think that I will spend my money to buy it again.