ADAM ROAD FOOD CENTRE- BRANDING

Perspective view of Stew Kuche

This is 3d render of my stall. I used 3d max to render this perspective view. In order to suit the branding assigned to me, i incorporated colours such as vibrant yellow and red into my design.

Rendered Floorplan of Stew Kuche

Photoshop has been used to do this 2d render. I will be recycling used beer bottles at the front of the store where the counter will be for design purposes.

Rendered Front Elevation of Stew Kuche

This shall be how the front of the stall should look like.

Side Elevation of Stew Kuche

As i did not want to hack down the wall in my design, this will be how the side elevation of the store would look like.

Materials board

The above image shows the materials which i will be using within the store. They are samples which i got from suppliers.

One of the Branding provided by the DVMD students

This is the logo of Stew Kuche.

One of the Branding provided by the DVMD students 2

This is a variation of the logo which i can use for the signboard of the store.

A2 board 1

This is the A2 board which i had submitted for my submission. This is the first board.

A2 board 2

This is the A2 board which i had submitted for my submission. This is the second board.

MAT 2

INTRODUCTION

TO THIS PROJECT

For this assignment, we were paired up with the DVMD students. They had to give the existing brands a new identity while we, on the other hand, had to design the interior of the store. I got assigned to this brand based on the lottery results.

Stew Kuche is a German food stall which serves sausages and beer. The main aim is to provide customers a fun and relaxed dining experience where they will be able to make many memories and at the same time, enjoy a hearty, authentic German meal.

Vision: To provide guests with an experience that would make them want to return, and to be a renowned humble food stall that everyone loves.

We were assigned to two of the hawker stalls where we can design the interior of the stalls based on the branding.

COLOURS USED IN THE LOGO

CMYK 1 14 93 0

Pantone 108C

RGB 254 213 38

#fed 526

CMYK 19 96 95 8

Pantone 2350C

RGB 188 45 43

#bc2d2b

MATERIALS USED IN THE STORE

SOME OF THE DISHES THAT

THE STORE SERVES :

Oxtail stew with pretzel
Classic German Pork Knuckle (Marinated and oven baked) also has a crunchy skin
Bavarian pork Sausage (Grilled served with Mashes potatoes, slices of cucumber and cherry tomato)
Linguine pesto with Grilled Chicken

Initially I was rather hesitant about this as the brand is going for a more youthful concept. The designer who came up with this logo decided to use vibrant red and yellow so I was afraid that the design may not go well with the colours especially when I will be using stainless steel for the cooking area. Eventually, after putting them altogether, the stainless steel did stand our from the rest of the store but somehow, they blended in well together.

CONSTRUCTION SET

OF THIS PROJECT